personal branding in EnglishWhy does personal branding matter for you as an English speaker?

Today you’ll meet Peter Sterlacci, an expert who can help you move your personal brand forward with two practical and free tools.

What is a personal brand?

A personal brand is your unique promise of value. A city or a product could have a brand and an individual could have one too.

For example, the brand and value promise for Boston is education and tradition.

We all have unique value that we deliver to the people around us. This value separates you from someone else who is doing the same thing.

These days we need to differentiate ourselves and stand out.

Our economy is constantly changing and it’s important to show people what you offer.


Where is personal branding popular?

It’s extremely popular in the United States. This make sense because Americans value individuality.

In Japan and other Asian cultures, the concept of personal branding is starting to catch on.


Here are Peter’s tips:

  • Find out how people see you: Sit down and write down 5 words that you would use to describe yourself. Then choose one of them that you want to be known for. Then ask your friends and colleague to do the same thing. Look at the similarities to understand what the aspects of your brand are. Be sure that you are describing your character using adjectives.
  • Look at your online identity: Go to  and this tool will tell you what kind of online presence you have. Remember, you need this tool even if you don’t have your own business. You need to know what your online presence is even if you are applying for a job.  Also set up a Google Alert for your name to monitor what’s happening with your personal brand.


Do you want to know more about Peter’s work?

Check out this website here. You can also connect with Peter on Twitter here.

Peter Sterlacci, Be Your Own Brand 

Known as “Japan’s Personal Branding Pioneer”, Peter Sterlacci is a sought-after speaker, trainer, and consultant about using personal branding to enhance career and life success. As a long-term resident of Japan—where “fitting in” is the cultural norm—Peter intimately understands the challenges facing Japanese to “stand-out” and is dedicated to leading a ‘culture-shift’ in Japan by empowering people to uncover their unique promise of value and be remarkable. Peter is one of only 15 Master level Certified Personal Branding Strategists in the world. He is an active blogger on personal branding and was Editor-in-Chief of one of the largest personal branding newsletters in the world. He also capitalizes on his 21-year career in cross-cultural training consulting in his powerful messaging. He lives in Kyoto and can often be found cycling around town or in the countryside.


Chat with us in the comment section!

So what is your personal brand now? What 3 adjectives describe you?

What are you going to do as a result of what you learned today?

Please let us know.

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