Lindsay McMahon
"The English Adventurer"
Jessica Beck
"Director of IELTS Training"

The topic of advertising comes up often on the exam, in Speaking Parts 1, 2, and 3.

This topic is much broader these days, with online targeted marketing and pop-up ads.

For an idea about the future of advertising, check out the the graphic novel Transmetropolitan. This will help you come up with creative answers for Speaking Part 3.

In Part 1, a possible question you might meet is, “Has an advertisement ever made you buy something that you didn’t need?”

Lindsay’s answer includes this excellent vocabulary:

specifically what comes to mind is / bundles / XYZ / the bells and whistles

Another IELTS Part 1 question is, “What sort of products do you see advertised online typically?”

Jessica’s answer includes this excellent vocabulary:

tune out / pop up in a newsfeed / targeted / gender / offensive

Note how in these answers, Jessica and Lindsay bring in detailed, personal experience to strengthen the responses.


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The next Part 1 question we answer is, “Where do you see these advertisements?”

Lindsay’s answer includes this excellent vocabulary:

the online space / sidebar in Google / effective

The last question is, “Are you bothered by TV commercials?”

Jessica’s answer includes this excellent vocabulary:

antennae / subscribers / refuse / not bothered

Now it’s your turn!

Practice answering today’s 4 questions with your own personal memories.

What do you think of today’s sample answers?

Leave us a message in the comments section below!

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