Do you often talk about advertisements?
There’s a good chance you’d answer no to that question!
You might be asked about advertisements and advertising on IELTS.
This can be difficult if you rarely think about or talk about ads.
Today we share specific vocabulary and sample answers for this topic.
Don’t miss our Part 3 video
Years ago we used to make videos exclusive to YouTube.
We published one 8 years ago that has been viewed over 20,000 times.
It’s called 7+ IELTS Part 3 Vocabulary Advertising.
Today’s episode is inspired by comments on this video.
We’ll share band 9 vocabulary for this topic as well as high-scoring answers.
#1: Catchy jingle
A jingle is the song that is in all the ads for a certain product, brand or service.
The adjective “catchy” means memorable.
These short musical snippets stick in your head!
If you are asked about an advertisement, share that you like the catchy jingle.
- “I actually love an ad I see often for a law firm – it has such a catchy jingle!”
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#2: Drowning in ads
This means you feel that you are seeing too many ads.
This is perfect if you’re asked about social media or the internet.
- “My newsfeed is drowning in ads lately.”
This just means you think there are too many ads.
#3: Target market
This means the people an advert is aimed at.
For example, for baby product advertisements, the target market is new parents.
You may need to get creative when describing advertisements.
Sharing who the target audience is and whether it is an effective ad will help you share more detail!
Don’t miss the video!
Watch the video below for the rest of the vocabulary.
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Band 9 sample answers
Jessica and Aubrey share sample answers using today’s vocabulary.
Do you think advertising influences what people buy?
What factors should be taken into account when making advertisements?
For topics like this, you need specific vocabulary.
Additionally, notice the interesting intonation they use.
Practice providing your own answers to these questions out loud.
Takeaway
You may be asked questions on IELTS about less common topics.
Advertisements don’t come up often in conversation.
You have to be intentional about learning topic-specific vocabulary.
Today’s vocabulary and sample answers will help you be ready!
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What questions do you have from today’s episode?
Please leave a comment below.
