Lindsay McMahon
"The English Adventurer"

Yesterday we had personal branding expert Peter Sterlacci on the show to talk about why personal branding matters for you as an English speaker.

Four phrases to talk about yourself as a personal brand:

  • Uniqueness: What stands out, what is different, what is not like everything or everyone else. Example: Show them your uniqueness.
  • To differentiate: To show the differences between one person and another person. To highlight the things that are different. Example: You need to differentiate your skills from the skills of your competitors.
  • To point someone towards something: To show someone the way, to move someone in a particular direction. Example: My website points my visitors towards my email list.
  • To dig into: To delve into, to enter on a deep level, to get into, to explore, to examine, to look into, to go deeper than a surface view. Example: Let’s dig into the advice.


What is your personal brand? Let us know below.

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