Lindsay McMahon
"The English Adventurer"

Ed Katzman English cover letter business English

In today’s episode you’ll hear from our guest Ed Katzman who will give you the 5 C’s of storytelling that you must use in your job interview to get the job of your dreams.

Our guest will share the wisdom that he gained as a marketing and hiring professional in the corporate world.


Why should you use storytelling?

It goes back to the goal of the interview.

You want to be very specific in the way that you show them why they should consider you as a valuable candidate.

Why is it better to tell a story than to make a list of our accomplishments?

It’s because stories are convincing.

We want to stay away from generalizations and “cozy up” to specifics.


A good story:

The goal is to be easy to follow, to be engaging, to have a 5-element structure, and to make the story about 3 minutes in length.

We also want to have details that are linked together and that flow well.


5 steps to a good story:

  • S: Situational overview- show them why you are going to describe something significant
  • T: The task- what needed to be done and why was that important
  • A: Actions that you took and why. Here you can talk about the skills that you have in business and your personal skills and why those matter. Provide a view into your thinking. Creativity can come in a lot in this step.
  • R: Results- use specifics here. What benefit did you generate for your company and why is that important?
  • T: Transferable learning: What did you learn and what can you take to the new workplace that will be valuable?


The 5 C’s of a good story:

  • Connection
  • Content
  • Contribution
  • Creativity
  • Convincing


Ed’s Bio:

Hi, I’m Business English Ed. Communication is my expertise; Job Search and Business English are my specialties.

With over 35 years of business experience and 7 years teaching experience, I have  been helping people online since 2010, offering custom lessons designed to be relevant, valuable, and fun.

While most of my time is still spent working as a business consultant, I work with a limited number of highly motivated business professionals for a few hours a  week, with my focus being on the job search process and on general business English..

Why do I fit teaching in my schedule? Because I get great satisfaction helping people advance their careers. Because I am interested in languages. Because I like meeting people from other cultures and sharing experiences.

My business career has been spent in marketing and general management, in the industries of consumer products and services and software. I’ve worked in companies and as a consultant. I’ve worked for big international companies and small local ones. I’ve interviewed hundreds of people and had many job interviews myself.

I have degrees from top US universities: Yale, Stanford, and the National College of Education. I’m married, with two children, aged 21 and 15, and two dogs. I spend my free time with my family, playing with iPhone app programming, and studying Italian.


How to Work with Ed:

Step 1: Get $10 off your second lesson when you register here.

Step 2: Find Ed’s profile on italki: Click here

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